The Captain's Strategy defines a new way of thinking that provides a unique template to be implemented on any strategic model to create a powerful strategizing mix in the business world
Imagine that your business is a ship, and you are its captain, leading it to market shores. You cannot control the vast seas, the winds or the currents, the low or high tides, nightfall or daybreak, nor can you affect the weather conditions in any way.
However, you can set guidelines for your ship and crew, giving them instructions as to how to plan ahead, how to behave in certain conditions, which measures to undertake, what factors to consider, take down and analyze, and what actions to perform upon which conclusions are reached - while at sea, in real time.
Whether you are a manager, a CEO, a consultant, an analyst or still a student, this book is intended to help you dive into the complex world of strategy and strategy models in a straightforward and original yet not oversimplified way.
In this ...